par Corinne | Juin 29, 2021 | blog
Today nearly 75% of small and medium-sized companies have a website in France. While the vast majority of them understand the importance of having an online presence, many do not know where to get help to translate this digital presence into hard cash. This is when...
par Corinne | Juin 22, 2021 | blog
The use of video in communication strategies is growing. There are good reasons for this : 76% of companies that have used video in the past 12 months report a direct impact on their business. And according to Adweek, more than 60% plan to increase their investment in...
par Corinne | Mar 6, 2018 | blog
When companies decide decide to start an Inbound marketing strategy, they put articles, videos, podcast, infographics online … in order to generate qualified leads. Actually, 61% of B2B buyers start their shopping day with a search on Google. It will then be up...
par Corinne | Jan 30, 2018 | blog
Building an Inbound Marketing Strategy means allowing a company to stay tune with the behavioral changes of its customers and prospects. In just 5 years, the way internet users get their information and do their purchase have been greatly impacted by the new digital...
par Corinne | Jan 24, 2018 | blog
Inbound Marketing is the art of creating content to be published online, and measuring its impact. The main performance indicator is the number of new leads (or qualified leads) that these actions have generated. We saw in last week’s post why it is important to...
par Corinne | Jan 15, 2018 | blog
Inbound Marketing consists in putting online quality content, with the aim of obtaining qualified leads and measuring the results obtained. It is particularly well suited to companies in BtoB. Many SMEs are wondering what the real benefits of implementing this...
