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Digital news

Excellent E-com Geneva fair 2018! Me thank you for all these meetings. See you soon !

About the blog
At Pluvian, we are passionate about the topic of digital transformation and the impacts it has on businesses. That’s why we publish several articles to talk about the acquisition of digital knowledge in companies. We realized that many SME’s had the intention to « go digital » but not always know how to do it. Through these articles we talk about digital transformation, we make feedback, hoping that you can identify with some companies mentioned.

We also want You will also find information about the various digital events that will take place in an area from Geneva to Lyon, and what will have been the main lessons learned from these events.

We will also talk about Motion Graphics, which is scheduled to develop very strongly in the years to come. Most companies do not yet have the reflex to use Motion Graphics as a means of communication and / or promotion. We will show you through these pages, many examples for you to be familiar with this technique. We will also talk about graphic design in the broad sense in the digital world: all that implies the language of the image.

Finally, digital news is also and above all a place of exchange. At the end of each article you will have the opportunity to react, comment or share what you have read. You are also kindly invited to publish on this page, if you have an experience or point of view that you would like to share.

on the most important changes that could happen in the digital world. Of course, all these articles are written “in-house” and we will always talk about it in order to know how it can impact your businesses concretely.

 

You will also find information about the various digital events that will take place in an area from Geneva to Lyon, and what will have been the main lessons learned from these events.

We will also talk about Motion Graphics, which is scheduled to develop very strongly in the years to come. Most companies do not yet have the reflex to use Motion Graphics as a means of communication and / or promotion. We will show you through these pages, many examples for you to be familiar with this technique. We will also talk about graphic design in the broad sense in the digital world: all that implies the language of the image.

Finally, digital news is also and above all a place of exchange. At the end of each article you will have the opportunity to react, comment or share what you have read. You are also kindly invited to publish on this page, if you have an experience or point of view that you would like to share.

Why you shoud hire a digital agency

Why you shoud hire a digital agency

Today nearly 75% of small and medium-sized companies have a website in France. While the vast majority of them understand the importance of having an online presence, many do not know where to get help to translate this digital presence into hard cash. This is when...

How to integrate video into your communication strategy ?

How to integrate video into your communication strategy ?

The use of video in communication strategies is growing. There are good reasons for this : 76% of companies that have used video in the past 12 months report a direct impact on their business. And according to Adweek, more than 60% plan to increase their investment in...

The seven mistakes to avoid in your content marketing strategy

The seven mistakes to avoid in your content marketing strategy

When companies decide decide to start an Inbound marketing strategy, they put articles, videos, podcast, infographics online ... in order to generate qualified leads. Actually, 61% of B2B buyers start their shopping day with a search on Google. It will then be up to...

Why use Motion Design video in your Inbound strategy?

Why use Motion Design video in your Inbound strategy?

Building an Inbound Marketing Strategy means allowing a company to stay tune with the behavioral changes of its customers and prospects. In just 5 years, the way internet users get their information and do their purchase have been greatly impacted by the new digital...

How to set up an Inbound Marketing strategy in an SME?

How to set up an Inbound Marketing strategy in an SME?

Inbound Marketing is the art of creating content to be published online, and measuring its impact. The main performance indicator is the number of new leads (or qualified leads) that these actions have generated. We saw in last week's post why it is important to set...

Why set up an Inbound Marketing Strategy?

Why set up an Inbound Marketing Strategy?

Inbound Marketing consists in putting online quality content, with the aim of obtaining qualified leads and measuring the results obtained. It is particularly well suited to companies in BtoB. Many SMEs are wondering what the real benefits of implementing this...

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